GWM ORA has launched a new in-house battery inspection and evaluation initiative to support its existing aftersales operations and third party repairers in the UK.
This newly formed, dedicated technical team will provide field based assistance, offering manufacturer guidance on the status and repairability of traction batteries after a reported customer collision or accident.
GWM ORA hopes this new initiative will decrease unnecessary wastage of batteries after very minor accidents, which may have only caused cosmetic damage to the vehicle.
Its technical experts will provide a full assessment and report on the status of the battery, and if required, make the necessary arrangements to transport the vehicle safely and then refurbish it to manufacturer standards.
The Chinese manufacturer now has two model variants of ORA 03 on sale in the UK: PURE+ and PRO+
ORA 03 PURE+ incudes a 48kWh battery with 193 miles of WLTP range, while ORA 03 PRO+ offers an upgraded 63kWh battery with 260 miles of WLTP range and an enhanced level of comfort features.
In its first year of UK operations, GWM ORA has sold 1,000 vehicles and signed up 18 retail partners.
Toby Marshall, Managing Director, GWM ORA UK said, “Launching a new brand in the UK is no easy task, but for us it has been a little more straightforward as we sit within the International Motors Infrastructure.
“This means we benefit from the groups parts stocking facilities, vehicle and parts logistics, technical knowhow as well as other essential resources.
“Using that infrastructure, we’re taking further steps to provide even more support to our key stakeholders, such as this new battery initiative.”
